Perceived market orientation in the product return experience and its impact on post-purchase behavior-Reference-Cited by-同舟云学术

Perceived market orientation in the product return experience and its impact on post-purchase behavior

Published:2020-04-13 Issue:3 Volume:28 Page:213-225
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Moore Robert S.¹,Collier Joel E.¹,Williams Zachary²^ORCID,Moore Melissa L.¹

Affiliation:

1. Department of Marketing, Quantitative Analysis & Business Law, Mississippi State University, Starkville, Mississippi, USA

2. Department Of Marketing, Western Michigan University, Kalamazoo, Michigan, USA

Funder

Mississippi State University, College of Business

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2020.1738247

Reference65 articles.

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3. Apriss Retail. (2018). 2018 consumer returns in the retail industry. Retrieved April 24, 2019, from https://appriss.com/retail/wp-content/uploads/sites/4/2018/12/AR3018_2018-Customer-Returns-in-the-Retail-Industry_Digital.pdf.

4. The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs

5. Interactional fairness judgments: The influence of causal accounts

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