Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?
Author:
Affiliation:
1. Tennessee Technological University
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2005.11658557
Reference50 articles.
1. Does country of origin matter for low‐involvement products?
2. Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
3. Using country of origin in strategy: The importance of context and strategic action
4. Country-of-Origin Effects on Product Evaluations
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