Marketing Strategies in A Multi-Ethnic Environment-Reference-Cited by-同舟云学术

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Marketing Strategies in A Multi-Ethnic Environment

Published:1997-01 Issue:1 Volume:5 Page:122-134
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Cui Geng¹

Affiliation:

1. Howard University

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.1997.11501756

Reference50 articles.

1. The Ghetto Marketing Life Cycle: A Case of Underachievement

2. Are Domestic and International Marketing Dissimilar?

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