What Affects Expectations of Mutuality in Business Relationships?
Author:
Affiliation:
1. York University
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.1997.11501775
Reference71 articles.
1. Evolution of the Marketing Organization: New Forms for Turbulent Environments
2. The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis
3. Relationships in Business Markets: Exchange Episodes, Value Creation, and their Empirical Assessment
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