Deflecting resistance to persuasion: exploring CSR message strategies on consumer evaluations-Reference-Cited by-同舟云学术

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Deflecting resistance to persuasion: exploring CSR message strategies on consumer evaluations

Published:2020-04-09 Issue:3 Volume:48 Page:393-412
ISSN:0090-9882
Container-title:Journal of Applied Communication Research
language:en
Short-container-title:Journal of Applied Communication Research

Author:

Lee Sang Yeal¹^ORCID,Lee Ji Young²^ORCID,Ahn Hongmin³^ORCID

Affiliation:

1. Reed College of Media, West Virginia University, Morgantown, WV, USA

2. Public Interest Communication Research Lab, Reed College of Media, West Virginia University, Morgantown, WV, USA

3. Department of Advertising and Public Relations, Dongguk University, Seoul, Republic of Korea

Publisher

Informa UK Limited

Subject

Language and Linguistics,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/00909882.2020.1748685

Reference50 articles.

1. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

2. How Regulatory Fit Affects Value in Consumer Choices and Opinions

3. Pro-environment advertising messages: the role of regulatory focus

4. Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)

5. When Attention-Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments

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1. Persuasive strategies for encouraging food waste reduction: A study of temporal focus, message framing, and the role of perceived trustworthiness in restaurant;Journal of Hospitality and Tourism Management;2024-09

2. Regulatory Fit to Enhance User Engagement with an App Promoting Healthy and Sustainable Eating. An Experimental Study to Match Regulatory Concern and Anticipated Emotions;Sustainability;2024-07-25

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