Hierarchical marketing mix models with sign constraints
Author:
Affiliation:
1. Research & Development, NielsenIQ, Chicago, IL, USA
Publisher
Informa UK Limited
Subject
Statistics, Probability and Uncertainty,Statistics and Probability
Link
https://www.tandfonline.com/doi/pdf/10.1080/02664763.2021.1946020
Reference23 articles.
1. Carryover and Backfire Effects in Marketing Research
2. Sequential Quadratic Programming
3. Wind Turbine Power Curves Based on the Weibull Cumulative Distribution Function
4. G. Casella and R.L. Berger, Statistical inference, in Duxbury Advanced Series, 2001.
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