Perception of Adolescents Regarding Portrayal of Women in Commercial Advertisements on T.V.-Reference-Cited by-同舟云学术

Perception of Adolescents Regarding Portrayal of Women in Commercial Advertisements on T.V.

Published:2008-09 Issue:2 Volume:17 Page:121-126
ISSN:0971-8923
Container-title:Journal of Social Sciences
language:en
Short-container-title:Journal of Social Sciences

Author:

Kotwal Aruna¹,Kotwal Nidhi¹,Sahni Shradha¹

Affiliation:

1. Government College for Women , Parade, Jammu, Jammu and Kashmir, India E-mail:

Publisher

Kamla Raj Enterprises

Subject

General Social Sciences

Link

https://www.tandfonline.com/doi/pdf/10.1080/09718923.2008.11892641

Reference3 articles.

1. Malhotra, S. and N. Rogers 2002. Changing FemaleImages Revolution”. Singhal and Rogers From Bullock Carts to Cyber Marts. New Delhi: Sage Publications.

2. Sawhney, H.K and A. Capila. 1989. “Images of Girls on T V: Perceptions of Viewers of New Delhi. Unpublished thesis, Delhi: Lady Irwin College.

3. Vishay 2003. Impact of Portrayal of Women in TV Serials and Advertisements. A Project Report by Department of Sociology, Jammu, University of Jammu.

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