Is it possible to create a favorable impression of greenness on skin care websites?-Reference-Cited by-同舟云学术

Is it possible to create a favorable impression of greenness on skin care websites?

Published:2022-01-17 Issue: Volume: Page:1-21
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Seelig Michelle I.¹^ORCID

Affiliation:

1. Department of Interactive Media, School of Communication, University of Miami, Coral Gables, USA

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2022.2028880

Reference67 articles.

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2. Key trends in environmental advertising across 30 years in National Geographic magazine

3. Amnesty International. 2016. “The Great Palm Oil Scandal.” Amnesty International. Accessed 14 May 2020. https://www.amnesty.org/en/documents/asa21/5184/2016/en

4. “I Drink It Anyway and I Know I Shouldn't”: Understanding Green Consumers' Positive Evaluations of Norm-violating Non-green Products and Misleading Green Advertising

5. Application of GREEN scale to understanding US consumer response to green marketing communications

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