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2. Ansolabehere, S., and S. Iyengar. 1995. Going Negative: How Political Advertisements Shrink and Polarize the Electorate. New York, NY: Free Press.
3. Does Attack Advertising Demobilize the Electorate?
4. Issue Frame Ownership: The Partisan Roots of Campaign Rhetoric
5. Basil, M., C. Schooler, and B. Reeves. 1991. “Positive and Negative Political Advertising: Effectiveness of Ads and Perceptions of Candidates.” In Television and Political Advertising, edited by F. Biocca. Hillsdale, NJ: Lawrence Erlbaum.