The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products: the case of FC Barcelona members
Author:
Affiliation:
1. IQS School of Management, Universitat Ramon Llull, Barcelona, Spain
2. Department of Business, University of Barcelona, Barcelona, Spain
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/14413523.2021.1991676
Reference125 articles.
1. Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.
2. Testing a Hierarchy of Effects Model of Sponsorship Effectiveness
3. Psychological Ownership Theory: An Exploratory Application in the Restaurant Industry
4. Effects of Psychological Ownership on Students’ Commitment and Satisfaction
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