Data-driven message optimization in dynamic sports media: an artificial intelligence approach to predict consumer response-Reference-Cited by-同舟云学术

Data-driven message optimization in dynamic sports media: an artificial intelligence approach to predict consumer response

Published:2024-07-02 Issue: Volume: Page:1-24
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Herold Elisa¹²^ORCID,Singh Aaditya³^ORCID,Feodoroff Boris⁴^ORCID,Breuer Christoph¹^ORCID

Affiliation:

1. Institute of Sport Economics and Sport Management, German Sport University, Cologne, Germany

2. Department of Sports Science, Bielefeld University, Bielefeld, Germany

3. CSIS Department, Birla Institute of Technology and Science India, Pilani, India

4. Europaische Fachhochschule, European University of Applied Sciences, Cologne, Germany

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/14413523.2024.2372122

Reference101 articles.

1. Aoki, H., & Itoh, K. (2000). Analysis of cognitive attitudes to commercial films on basis of eye tracking data. Proceedings of the XIVth Triennial Congress of the International Ergonomics Association and 44th Annual Meeting of the Human Factors and Ergonomics Association. San Diego, CA, United States (pp. 38–41). Ergonomics for the New Millennnium.

2. Apicella A. Isgrò F. & Prevete R. (2024). Don’t push the button! exploring data leakage risks in machine learning and transfer learning. arXiv Preprint arXiv: 2401.13796. https://doi.org/10.48550/arXiv.2401.13796

3. Bagozzi, R. P. (1991). The role of psychophysiology in consumer research. In T. S. Robertson & H. H. Kassarjian (Eds.), Handbook of consumer behavior (pp. 124–161). Prentice-Hall.

4. Random search for hyper-parameter optimization;Bergstra J.;Journal of Machine Learning Research,2012

5. bet365. (2023). Bet with Bet365. Retrieved August 20 2021 from https://www.bet365.de/?_h=NlL8qwP5aYaLEsOmpW9-Lw%3D%3D#/HO/

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Digitalisierung und Innovation im Sportbusiness: Sponsorship-Engineering im Sport;Digitalisierung und Innovation im Sport und in der Sportwissenschaft;2024