The influence of internet celebrity anchors’ reputation on consumers’ purchase intention in the context of digital economy: from the perspective of consumers’ initial trust-Reference-Cited by-同舟云学术

The influence of internet celebrity anchors’ reputation on consumers’ purchase intention in the context of digital economy: from the perspective of consumers’ initial trust

Published:2024-01-07 Issue: Volume: Page:1-22
ISSN:0003-6846
Container-title:Applied Economics
language:en
Short-container-title:Applied Economics

Author:

Wen Liqin,Ma Shenglin¹,Lyu Shuping¹

Affiliation:

1. School of Economics and Management, North University of China, Taiyuan, China

Funder

the Shanxi International Economic and Trade Association

Shanxi Provincial Office of Philosophy and Social Science Planning

Shanxi social science community

Ministry of National Education

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/00036846.2023.2299266

Reference29 articles.

1. The (mostly) robust influence of initial trustworthiness beliefs on subsequent behaviors and perceptions

2. Explaining Females’ Envy Toward Social Media Influencers

3. Trust and reputation in family businesses: A systematic literature review of past achievements and future promises

4. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

5. Trust and Reputation in the Internet of Things: State-of-the-Art and Research Challenges

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