1. George de Mare,Communicating at the Top(New York: John Wiley and Sons, 1979), 143–44.
2. See Kathryn L. Troy, Employee Communications: New Top-Management Priority (New York: Conference Board, 1988), 27
3. and Otis Baskin, Craig Aronoff, and Dan Lattimore, Public Relations: The Profession and the Practice, 4th ed. (Dubuque, Iowa: Brown & Benchmark, 1997), 248.
4. Russell N. Baird and A.T. Turnbull,Industrial and Business Journalism(Philadelphia: Chilton, 1961), state that theTrip Hammer was“the first true employee publication” (20), though Ralph C. Darrow,House Journal Editing(Danville, Ill.: Interstate Printers & Publishers, 1974) more circumspectly reports that it was “probably” the first (2). While Sam G. Riley,Corporate Magazines of the United States(Westport, Conn.: Greenwood Press, 1992) says that early corporate magazines tended to be internally focused, those listed that predate theTrip Hammerwere for external audiences. See ix–xi, 132–35, 167–69.