Retailers’ Interventions, Social Media Amplification, Consumer and Food Brand Scandal
Author:
Affiliation:
1. Indian Institute of Foreign Trade-IIFT, Deemed University Under Ministry of Commerce & Industry-GOI, Kolkata, India
2. Institute of Management Technology, Dubai International Academic City, UAE
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08974438.2023.2291401
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