The Impact of Sensory Experience on the Buying Behavior of Coffee Shop Visitors in Indonesia
Author:
Affiliation:
1. Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia 11480
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08974438.2022.2043980
Reference63 articles.
1. A mixed method approach to understanding the role of emotions and sensual delight in dining experience
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