Brands, Labels, and Product Longevity: The Case of Salmon in UK Grocery Retailing
Author:
Affiliation:
1. University of Florida, Gainesville, Florida, USA
2. University of Stavanger, Stavanger, Norway
3. Norwegian Institute of Food, Fisheries and Aquaculture Research, Tromsø, Norway
4. University of Stirling, Stirling, UK
Funder
Research Council of Norway
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08974438.2020.1860857
Reference49 articles.
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5. Price premium of organic salmon in Danish retail sale
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