Spray more, get more: masculinity, television advertising and the Lynx effect

Author:

Feasey Rebecca

Publisher

Informa UK Limited

Subject

Social Sciences (miscellaneous),Arts and Humanities (miscellaneous),Gender Studies

Reference25 articles.

1. Gender displaying television commercials: A comparative study of television commercials in the 1950s and 1980s

2. Anderson, K.N. From metrosexual to retrosexual: the importance of the shifting male gender role to feminism. In: Thinking gender conference. Eastern Michigan University [online]. Available from:http://repositories.cdlib.org/csw/thinkinggender/TG08_Anderson/[Accessed 24 March 2009]

3. The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years

4. Toward a new sociology of masculinity

Cited by 11 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Can Pop Culture Really Bring About Social Gender Change in Chinese Society;International Journal of Education and Humanities;2022-11-24

2. The Cultural Limits of Challenging Hegemonic Masculinity: Critical Analysis of Online Responses to Axe Turkey Advertisements;Sociální studia / Social Studies;2021-12-09

3. Advertising Masculinities;The International Encyclopedia of Gender, Media, and Communication;2020-07-08

4. Changing Masculinity, One Ad at a Time;Westminster Papers in Communication and Culture;2020

5. Masculinity threats influence evaluation of hypermasculine advertisements;The Journal of Social Psychology;2019-07-18

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3