The Influence of Sport Sponsorship on Brand Equity in South Africa
Author:
Affiliation:
1. University of the Witwatersrand, Johannesburg, South Africa;
2. George Mason University, Fairfax, Virginia, USA;
3. University of Rome, Tor Vergata, Rome, Italy
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2020.1745984
Reference55 articles.
1. Corporate Objectives in Sports Sponsorship
2. The Evaluation of Sports Sponsorships
3. The Impact of Sport Sponsorship on Brand Value: Evidence from Algeria
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