The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of This Research Domain-Reference-Cited by-同舟云学术

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The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of This Research Domain

Published:2014-05-27 Issue:3 Volume:20 Page:267-290
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Spais George S.,Johnston Margaret A.

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1080/10496491.2014.908800

Reference78 articles.

1. The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana

2. Logistic regression in the medical literature:

3. Emotions and sponsorship

4. Economics of Athenian Drama: Its Relevance for the Arts in a Small City Today

5. The Impact of Sponsor Fit on Brand Equity

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1. The corporate image and benefits of sponsorship practices in aviation businesses: Turkish Airlines is an example;International Journal of Aeronautics and Astronautics;2022-04-30

2. Can Sports Sponsorship Affect Consumers’ Motivation for Sports Consumption?;Journal of Promotion Management;2021-11-29

3. Beyond the game: perceptions and practices of sports sponsorship in German SMEs;Qualitative Market Research: An International Journal;2021-08-04

4. The Influence of Sport Sponsorship on Brand Equity in South Africa;Journal of Promotion Management;2020-03-30

5. Sports sponsorship: scientific coverage in academic journals;Journal of Entrepreneurship and Public Policy;2019-03-11

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