Promoting Vegetarianism through Moralization and Knowledge Calibration
Author:
Affiliation:
1. Wilkes University, Wilkes-Barre, Pennsylvania, USA
2. Savannah State University, Savannah, Georgia, USA
3. Bloomsburg University of Pennsylvania, Bloomsburg, Pennsylvania, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2017.1323263
Reference79 articles.
1. Knowledge Calibration: What Consumers Know and What They Think They Know
2. Manipulating the symbolic meaning of meat to encourage greater acceptance of fruits and vegetables and less proclivity for red and white meat
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4. The New Vegetarians
5. “Supply Chain-Marketing Shark Tank” Experiential Lab Game in Interdisciplinary Business Education: Qualitative and Quantitative Analyses
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