Perceptions of Social Media's Relevance and Targeted Advertisements
Author:
Affiliation:
1. Saint Leo University, Marketing, Donald R. Tapia School of Business_MC2011, Saint Leo, United States
2. The College of New Jersey, MKT & IDB, Ewing, United States
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2018.1443312
Reference72 articles.
1. College Students’ Perceptions of and Behaviors Regarding Facebook© Advertising: An Exploratory Study
2. Analysis of Multivariate Social Science Data
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