TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision
Author:
Affiliation:
1. Institute of Public Enterprise (IPE) Hyderabad, Telangana, India
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2021.2009613
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