From a Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers
Author:
Affiliation:
1. BNU-HKBU United International College, Zhuhai, China
2. Hong Kong Baptist University, Hong Kong, China
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2022.2163037
Reference70 articles.
1. The Economic Worth of Celebrity Endorsers: An Event Study Analysis
2. Exploring the relationship between celebrity endorser effects and advertising effectiveness
3. Emotional gratifications during media use – An integrative approach
4. Celebrity endorsements: a literature review and research agenda
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