Effective learning through the case method
Author:
Affiliation:
1. Associate Professor - Marketing , Asian Institute of Management, Manila, Philippines
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/14703297.2020.1811133
Reference37 articles.
1. The Effect of the Case Method on Tolerance for Ambiguity
2. Bonoma, T. V. & Kosnik, T. (1989). Learning by the case method in marketing. Harvard Business Publishing. https://hbsp.harvard.edu/product/590008-PDF-ENG
3. Beyond the Manager’s Moral Dilemma: Rethinking the ‘Ideal-Type’ Business Ethics Case
4. Restating the Case: How Revisiting the Development of the Case Method Can Help Us Think Differently About the Future of the Business School
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