Experiential branded app engagement and brand loyalty: An empirical study in the context of a festival-Reference-Cited by-同舟云学术

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Experiential branded app engagement and brand loyalty: An empirical study in the context of a festival

Published:2020-09-02 Issue:5 Volume:30 Page:417-426
ISSN:1433-0237
Container-title:Journal of Psychology in Africa
language:en
Short-container-title:Journal of Psychology in Africa

Author:

Li Xi¹^ORCID,Su Xinwei²^ORCID,Wang YingChuan³

Affiliation:

1. Faculty of International Tourism and Management, City University of Macau, Taipa, Macau, China

2. School of Tourism, Liming Vocational University, Quanzhou, Fujian, China

3. The Faculty of Humanities and Social Sciences, City University of Macau, Taipa, Macau, China

Publisher

Informa UK Limited

Subject

General Psychology

Link

https://www.tandfonline.com/doi/pdf/10.1080/14330237.2020.1821312

Reference69 articles.

1. A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience

2. Why so serious? Gamification impact in the acceptance of mobile banking services

3. Evoking emotion: affective keys to hotel loyalty

4. Measuring the hedonic and utilitarian sources of consumer attitudes

5. The Effectiveness of Branded Mobile Phone Apps

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1. Utilitarian and Hedonic Values of Gamification and Their Influence on Brand Engagement, Loyalty, Trust and WoM;Entertainment Computing;2025-01

2. Determinants of continuous usage intention of branded apps in omni-channel retail environment: Comparison between experience-oriented and transaction-oriented apps;Data Science and Management;2024-09

3. The Relationship between Rewards, Attitude, and Intentions in a Gamified App Context: Evidence from an Emerging Economy;2024

4. How the Gamification Loyalty Program Affects Customer Behavior: A Literature Review;Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022);2023-09-29

5. Stimuli Influencing Engagement, Satisfaction, and Intention to Use Telemedicine Services: An Integrative Model;Healthcare;2022-07-18

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