Information Cascades and Social Learning

Author:

Bikhchandani Sushil1,Hirshleifer David2,Tamuz Omer3,Welch Ivo1

Affiliation:

1. Anderson School of Management, University of California, Los Angeles.

2. Marshall School of Business, University of Southern California and NBER.

3. Division of the Humanities and Social Sciences, Caltech.

Abstract

Social learning is the updating of beliefs based on observation of others. Such observation can lead to efficient aggregation of information, but also to inaccurate decisions, fragility of mass behaviors, and, in the case of information cascades, to complete blockage of learning. We review the theory of information cascades and social learning and discuss important themes, insights, and applications of this literature as it has developed over the last 30 years. We also highlight open questions and promising directions for further theoretical and empirical exploration. (JEL D71, D82, D83, D91, Z13)

Publisher

American Economic Association

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