Design and Development of Middle-Aged and Elderly Tourism Products Based on Fuzzy Decision Support System

Abstract

AbstractTourism product design and development is anxious with intricate decision-making processes that need to strike a balance between many criteria, goals, and limitations. In today's diversified and ever-changing tourist business, there are substantial sprints in developing and implementing products that appeal to middle-aged and older travellers. In this research, the utilization of fuzzy decision support system (FDSS) is investigated to personalize travel experiences for the elderly based on their unique interests and requirements. The main objective of this study is to reduce the complex tourism business patterns. This study presents a systematic framework for middle-aged and senior tourism products based on the literature on tourism trends, FDSS, and product creation in the tourism industry. This study proposes a middle-aged and elderly tourism product based on fuzzy decision support system (METP–FDSS) that employs fuzzy logic. This approach takes into account cultural sensitivities, accessibility concerns, travel preferences, and demographic data to create tourism experiences that are welcoming and immersive for older tourists. Through the application of fuzzy logic concepts, FDSS provides a flexible and robust decision-making platform that can aid in the development of personalized, inclusive, and immersive tourist experiences for the elderly. Customer happiness, accessibility, and the decision support system's ability to steer product development are all highlighted in the proposed METP–FDSS framework. Research on tourism among the middle-aged and the elderly also benefits from understanding user experience, cost effectiveness, competitive advantage, and social and environmental impact. While navigating the complexity of today's tourism sector, this study recommends using fuzzy logic as a decision support system to provide one-of-a-kind experiences for older and middle-aged tourists.