Meta-Analysis of Research into the Issue of Brand Building on Social Media as a Subset of e-Business During the COVID-19 Pandemic-Reference-Cited by-同舟云学术

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Meta-Analysis of Research into the Issue of Brand Building on Social Media as a Subset of e-Business During the COVID-19 Pandemic

Published:2022 Issue: Volume: Page:685-702
ISSN:2367-3370
Container-title:Communication and Intelligent Systems
language:
Short-container-title:

Author:

Nastišin L’udovít^ORCID,Fedorko Richard^ORCID

Publisher

Springer Nature Singapore

Link

https://link.springer.com/content/pdf/10.1007/978-981-19-2130-8_53

Reference76 articles.

1. Datareportal (2021) Digital 2021 July global statshot report. https://datareportal.com/reports/digital-2021-july-global-statshot. Last accessed 2021/10/13

2. Dean B (2021) Backlinko. Social network usage and growth statistics: how many people use social media in 2021? https://backlinko.com/social-media-users. Last accessed 2021/10/15

3. Fedorko I, Bačík R, Gavurová B (2018) Technology acceptance model in e-commerce segment. Managem Market Challenges Knowl Soc 13(4):1242–1256. https://doi.org/10.2478/mmcks-2018-0034

4. Kang K, Lu J, Guo L, Zhao J (2020) How to improve customer engagement: a comparison of playing games on personal computers and on mobile phones. J Theor Appl Electron Commer Res 15(2).https://doi.org/10.4067/s0718-18762020000200106

5. Basu A (2017) How to conduct meta-analysis: a basic tutorial. PeerJ Preprints. https://doi.org/10.7287/peerj.preprints.2978v1

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1. Analysis of Facebook Related to COVID-19;BCP Business & Management;2023-03-02

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