Omnichannel Integration Quality, Perceived Value, and Brand Loyalty in the Consumer Electronics Market: The Mediating Effect of Consumer Personality-Reference-Cited by-同舟云学术

Omnichannel Integration Quality, Perceived Value, and Brand Loyalty in the Consumer Electronics Market: The Mediating Effect of Consumer Personality

Published:2022 Issue: Volume: Page:29-45
ISSN:2367-3370
Container-title:Advances in Information Communication Technology and Computing
language:
Short-container-title:

Author:

Asare Charles,Majeed Mohammed^ORCID,Cole Nana Arko

Publisher

Springer Nature Singapore

Link

https://link.springer.com/content/pdf/10.1007/978-981-19-0619-0_4

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