Variation and Continuity of Brand Personality in Japan
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-99-8616-3_3
Reference31 articles.
1. Aaker JL (1997) Dimensions of brand personality. J Mark Res 34(3):347–356. https://doi.org/10.1177/002224379703400304
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3. Austin JR, Siguaw JA, Mattila AS (2003) A re-examination of the generalizability of the Aaker brand personality measurement framework. J Strateg Mark 11(2):77–92. https://doi.org/10.1080/0965254032000104469
4. Bartels R (1963) A methodological framework for comparative marketing study. In: Greyser SA (ed) Toward scientific marketing. Proceedings of the winter conference of the American Marketing Association. American Marketing Association, Chicago, pp 383–390
5. Bartels R (1976) The history of marketing thought, 2nd ed. Grid Publishing Inc., Columbus, OH
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