How Much Are Our Customers Worth? Investigating the Ease of Use and Usefulness of Data Coopetition for SME-Reference-Cited by-同舟云学术

How Much Are Our Customers Worth? Investigating the Ease of Use and Usefulness of Data Coopetition for SME

Published:2023-09-05 Issue: Volume: Page:95-103
ISSN:2190-3018
Container-title:Marketing and Smart Technologies
language:
Short-container-title:

Author:

Kaya Tania,Stallone Valerio^ORCID

Publisher

Springer Nature Singapore

Link

https://link.springer.com/content/pdf/10.1007/978-981-99-0333-7_8

Reference28 articles.

1. Marketing Science Institute. (2020). MSI announces 2020–22 research priorities. Marketing Science Institute, May 07, 2020. https://www.msi.org/articles/2020-22-msi-research-priorities-outline-marketers-top-concerns/. Accessed Mar 13, 2021.

2. Sohrabi, B., & Khanlari, A. (2007).Customer Lifetime Value (Clv) measurement based on Rfm model (vol. 14, no. 47, pp. 7–20).

3. Verhoef, P. C., Reinartz, W. J., & Krafft, M. (2010). Customer engagement as a new perspective in customer management. Journal of Service Research, 13(3), 247–252. https://doi.org/10.1177/1094670510375461

4. Holler, M., Barth, L., & Fuchs, R. (2019). Trustworthy product lifecycle management using blockchain technology—experience from the automotive ecosystem. in Product Lifecycle Management (Volume 4): The Case Studies (vol. 4, pp. 13–19). Cham: Springer. https://doi.org/10.1007/978-3-030-16134-7_2

5. Schneider, T., Nelke, M., & Poloni, M. (2003). Kundenbindung und Abwanderungsprävention: Einführung und Fallbeispiel eines Finanzdienstleisters. In K.-P. Wiedmann, & F. Buckler (Eds.), Neuronale Netze im Marketing-Management: Praxisorientierte Einführung in modernes Data-Mining (pp. 155–182). Gabler Verlag. https://doi.org/10.1007/978-3-663-10897-9_6