Mediatization in Fashion: A Focus on the Rise of Reflective Emotions Within China’s Digital Ecosystem

Author:

Goretti Gabriele

Publisher

Springer Nature Singapore

Reference77 articles.

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2. Alibaba Group. (2020). Tmall luxury connects high-end brands with China’s “New luxury” Gen Z consumers. https://www.alibabagroup.com/en/news/article?news=p200825

3. Alizia Group. (2020). What shanghai’s first digital fashion week meant for brands and designers. https://www.alizila.com/what-shanghais-first-digital-fashion-week-meant-for-brands-and-designers/

4. Anderson, K. C., Knight, D. K., Pookulangara, S., & Josiam, B. M. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: A Facebook perspective. Journal of Retailing and Consumer Services, 21, 773–779. https://doi.org/10.1016/j.retconser.2014.05.007

5. Avery Dennison Report. (2017). Digital emotional intelligence. A customer experience framework to understand and anticipate human emotion across physical and digital channels. https://rbis.averydennison.com/content/dam/averydennison/rbis/global/apparel/Documents/Avery-Dennison-Digital-Emotional-Intelligence.pdf

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