1. David, T.: Personal brand exposure through social networks. Trends 2, 107–129 (2021)
2. Vicente-Fernández, P., Soria Ibáñez, M.: Personal branding and politics. Analysis of the communication of Isabel Díaz Ayuso and Yolanda Díaz on Facebook. Prisma Soc. 40, 327–357 (2023)
3. Niño, C., Gálvis, J.: Political speech games. Int. Vis. Culture Rev. 9, 2–9 (2022)
4. Fernández Gómez, J., Hernández-Santaolalla, V., Sanz-Marcos, P.: Influencers, marca pes-soal e ideologia política no Twitter. Cuadernos.info (42), 19–37 (2018)
5. Galindo, A., Gayoso, F., Huamán, M., Mendosa, G., Solís, R.: Application of political branding in the communication strategies of the presidential candidates of the Juntos por el Perú and Renovación Popular parties in the 2021 electoral campaign. Inst. Repos. Ulima 83–110 (2022)