Decision Tree: Customer Churn Analysis for a Loyalty Program Using Data Mining Algorithm-Reference-Cited by-同舟云学术

Decision Tree: Customer Churn Analysis for a Loyalty Program Using Data Mining Algorithm

Published:2019 Issue: Volume: Page:14-27
ISSN:1865-0929
Container-title:Communications in Computer and Information Science
language:
Short-container-title:

Author:

Lee Angela Siew Hoong^ORCID,Claudia Ng,Zainol Zuraini^ORCID,Chan Khin-Whai

Publisher

Springer Singapore

Link

http://link.springer.com/content/pdf/10.1007/978-981-15-0399-3_2

Reference12 articles.

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2. Oyeniyi, A.O., Adeyemo, A.B.: Customer churn analysis in banking sector using data mining, p. 10 (2015)

3. Oentaryo, R.J., Lim, E.P., Lo, D., Zhu, F., Prasetyo, P.K.: Collective churn prediction in social network, p. 5 (2012)

4. Zakaria, I., Rahman, B.A., Othman, A.K., Yunus, N.A., Dzulkipli, M.R., Osman, M.A.: Loyalty Program. The Relationship between Loyalty Program, Customer Satisfaction and Customer Loyalty in Retail Industry: A Case Study, p. 8 (2013)

5. Toporek, A.: What Is a Loyalty Program? (And Will It Work For You). CTS Service Solutions, 25 June 2012. http://customersthatstick.com/blog/what-is/what-is-a-loyalty-program/ . Accessed 31 May 2019

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