The role of the regional tourist boards in the destination marketing policies. The case of the dolomites

Author:

Franch Mariangela,Martini Umberto,Inverardi Pier Luigi Novi,Buffa Federica

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics

Reference15 articles.

1. Bieger, T. (2000): Destination Management e Finanziamenti. In Pechlaner, H. and Weiermair, K. (eds.)Destination Management. Fondamenti di Marketing e Gestione delle Destinazioni Turistiche. Milano: Touring Editore, pp. 85–110.

2. Buhalis, D. (1998): Strategic Use of Information Technologies in the Tourism Industry.Tourism Management, vol. 19, no 5, pp. 409–421.

3. Franch, M. (2002):Destination Management. Governare il Turismo tra Locale e Globale. Torino: Giappichelli Editore.

4. Franch, M. and Martini, U. (2002): II Ruolo delle Tecnologie per l’lnformazione e la Comunicazione nello Sviluppo delle Politiche di Marketing delle Destinazioni Turistiche Alpine. In Collesei, U. and Andreani, J.C.Congresso Internazionale Tendances du Marketing. Parigi: ESCP-EAP, 25–26 gennaio.

5. Franch, M.; Martini, U.; Novi Inverardi, P.L. and Buffa, F. (2005): Awareness and Exploitation of the Potential of the Web by SMTEs: The Case of Alpine Hotels in Italy and France. Paper accepted atEnter 2005 - International Conference on Information Technology and Travel & Tourism, to be held at Innsbruck (Austria), from January 26th to 28th 2005.

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