Is brand commitment the missing link in the internal branding and brand citizenship behaviours relationship in services sector: a meta-analysis-Reference-Cited by-同舟云学术

Is brand commitment the missing link in the internal branding and brand citizenship behaviours relationship in services sector: a meta-analysis

Published:2024-02-08 Issue: Volume: Page:
ISSN:2198-1620
Container-title:Management Review Quarterly
language:en
Short-container-title:Manag Rev Q

Author:

Chhibber Parul,Chahal Hardeep,Kaurav Rahul Pratap Singh^ORCID

Publisher

Springer Science and Business Media LLC

Link

https://link.springer.com/content/pdf/10.1007/s11301-024-00408-1.pdf

Reference69 articles.

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3. Anwer M, Hussain S, Abbas Z (2020) Internal branding in higher education: What effects commitment of faculty. New Horiz 14(2):199

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