How permeable to cause-related marketing are millennials?
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Link
https://link.springer.com/content/pdf/10.1007/s12208-021-00276-5.pdf
Reference79 articles.
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4. Belic, S., & Jonsson, E. (2012). Guerrilla marketing—And its effects on consumer behavior. Women in Business, 67. doi:https://doi.org/10.2307/1251151, Military Marketing Warfare: A Comparative Review of the Use of Combative Philosophies and Terminology, 135
5. Bennett, R. (2003). Factors underlying the inclination to donate to particular types of charity Roger. International Journal of Nonprofit and Voluntary Sector Marketing, 8(1), 12–29.
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