1. Arora, Raj (1982a), “Consumer Involvement in Retail Store Positioning,”Journal of The Academy of Marketing Science, 10 (Spring) 109–124.
2. — (1982b), “Validation of S-O-R Model for Situation, Enduring and Response Components of Involvement,”Journal of Marketing Research, 19 (November) 505–516.
3. Bagozzi, Richard (1980),Causal Models in Marketing, New York: John Wiley of Sons.
4. — (1982), “The Role of Measurement in Theory Construction and Hypothesis Testing: Toward a Holistic Model,” inA Second Generation of Multivariate Analysis, ed. Claes Fornell, New York: Praeger Publishers, 5–23.
5. Block, Peter H. (1981), “An Exploration into the Scaling of Consumers' Involvement with a Product Class,”Advances in Consumer Research, 8, 61–65.