Brands as Financial Assets
Author:
Publisher
Palgrave Macmillan UK
Link
http://link.springer.com/content/pdf/10.1007/978-1-349-26070-6_10
Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
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2. The geographies of the institutional and industrial constraints on the financialization of German brewing;Environment and Planning A: Economy and Space;2020-04-04
3. References;Origination;2015-04-10
4. Economic Geographies of Brands and Branding;Economic Geography;2013-08-28
5. Creating ‘value’ beyond the point of production: branding, financialization and market capitalization;Organization;2010-09
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