Transaktionsanalyse als Basis für erfolgreiches Digital Selling
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Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-38004-5_2
Reference84 articles.
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2. Ahearne, M., & Rapp, A. (2010). The role of technology at the interface between salespeople and consumers. Journal of Personal Selling & Sales Management, 30(2), 111–120. https://doi.org/10.2753/PSS0885-3134300202.
3. Alalwan, A. A., Algharabat, R. S., Baabdullah, A. M., Rana, N. P., Raman, R., Dwivedi, R., et al. (2019). Examining the impact of social commerce dimensions on customers’ value cocreation: The mediating effect of social trust. Journal of Consumer Behaviour, 18(6), 431–446. https://doi.org/10.1002/cb.1782.
4. Albers, S., & Krafft, M. (2013). Vertriebsmanagement. Organisation – Planung – Controlling – Support (1. Aufl.). Springer Fachmedien Wiesbaden; Imprint: Springer Gabler. https://doi.org/10.1007/978-3-8349-3663-9.
5. Andzulis, J., Panagopoulos, N. G., & Rapp, A. (2012). A review of social media and implications for the sales process. Journal of Personal Selling & Sales Management, 32(3), 305–316. https://doi.org/10.2753/PSS0885-3134320302.
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