Author:
Ahrholdt Dennis,Greve Goetz,Hopf Gregor
Publisher
Springer Fachmedien Wiesbaden
Reference55 articles.
1. Abou Nabout, N./Lilienthal, M./Skiera, B. (2014): Empirical Generalizations in Search Engine Advertising. Journal of Retailing, Jg. 90, Nr. 2, S. 206–216.
2. Agarwal, A./Hosanagar, K./Smith, M. D. (2011): Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets. Journal of Marketing Research, Jg. 48, Nr. 6, S. 1057–1073.
3. Agarwal, A./Hosanagar, K./Smith, M. D. (2015): Do Organic Results Help or Hurt Sponsored Search Performance? Information Systems Research, Jg. 26, Nr. 4, S. 695–713.
4. Agarwal, A./Mukhopadhyay, T. (2016): The Impact of Competing Ads on Click Performance in Sponsored Search. Information Systems Research, Jg. 27, Nr. 3, S. 538–557.
5. Amazon. (2023): Richtlinien, Vereinbarungen und Leitfäden. https://sellercentral.amazon.de/gp/help/external. Zugegriffen: 1. Jan 2023.