Publisher
Springer Fachmedien Wiesbaden
Reference19 articles.
1. Agag, G., & Eid, R. (2020). Which consumer feedback metrics are the most valuable in driving consumer expenditure in the tourism industries? A view from macroeconomic perspective. Tourism Management, 80(Oct), 104109. https://doi.org/10.1016/j.tourman.2020.104109.
2. Ardelet, C., & Benavent, C. H. (2023). Does making less effort entail satisfaction? A large empirical study on client relationship services. International Journal of Market Research, 65(1), 83–99. https://doi.org/10.1177/14707853221113953.
3. Bruhn, M. (2016). Relationship Marketing: Das Management von Kundenbeziehungen (5. Aufl.). Vahlen.
4. Christopher, M., Payne, A., & Ballantyne, D. (1991). Relationship marketing: Bringing quality, customer service and marketing together. Butterworth-Heinemann.
5. Dixon, M., Freeman, K., & Toman, N. (2010). STOP trying to delight your customers. Harvard Business Review, 88(7/8), 116–122.