Instrumente der Evaluation der Investor Relations und Finanzkommunikation

Author:

Laskin Alexander V.

Publisher

Springer Fachmedien Wiesbaden

Reference30 articles.

1. AMEC: International Association for Measurement and Evaluation of Communication. (2010). Barcelona declaration of measurement principles. London: AMEC.

2. Benton, G. J. (1986). The benefits and costs to managers of voluntary accounting disclosure. Contemporary Accounting Research, 3(1), 35–44.

3. Binder-Tietz, S., & Frank, R. (2022). Analysten und Institutionelle Investoren als Zielgruppen der Investor Relations und Finanzkommunikation. In C. P. Hoffmann, D. Schiereck & A. Zerfaß (Hrsg.), Handbuch Investor Relations und Finanzkommunikation (S. 197–214). Wiesbaden: Springer Gabler.

4. CIPR Chartered Institute of Public Relations. (2005). Measurement and evaluation: Moving the debate forward. London: CIPR Chartered Institute of Public Relations.

5. Conger, M. (2004). How a comprehensive IR program pays off: An investor relations veteran analyzes the advantages of taking a comprehensive and proactive approach to investor outreach. Financial Executive, 20(1), 1–4.

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1. Die Rolle des CFO in der Finanzkommunikation;Handbuch Investor Relations und Finanzkommunikation;2022

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