The Role of Value-In-Use for Selling E-Services
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-39072-3_2
Reference123 articles.
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3. Agnihotri, R., Kothandaraman, P., Kashyap, R., & Singh, R. (2012). Bringing “social” into sales: The impact of salespeople’s social media use on service behaviors and value creation. Journal of Personal Selling & Sales Management, 32(3), 333–348.
4. Albers, S., & Mantrala, M. (2008). Models for Sales Management Decisions. Berend Wierenga (ed.): Handbook of Marketing Decision Models, Springer Science + Business Media; International Series in Operational Research and Management Science, Series Editor: Fred Hillier.
5. Arnold, D., Julian, B., & Toulan, O. (2001). Can selling be globalized? California Management Review, 44(1), 8–120.
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