Toward a stakeholder-based policy process: An application of the social marketing perspective to environmental policy development-Reference-Cited by-同舟云学术

Toward a stakeholder-based policy process: An application of the social marketing perspective to environmental policy development

Published:1994-03 Issue:1 Volume:27 Page:37-51
ISSN:0032-2687
Container-title:Policy Sciences
language:en
Short-container-title:Policy Sci

Author:

Altman John A.,Petkus Ed

Publisher

Springer Science and Business Media LLC

Subject

Management, Monitoring, Policy and Law,Public Administration,General Social Sciences,Sociology and Political Science,Development

Link

http://link.springer.com/content/pdf/10.1007/BF00999598.pdf

Reference27 articles.

1. Anderson, James E. (1979).Public Policy Making. New York: Holt, Rinehart and Winston.

2. Anderson, James E., Brady, David W., and Charles Bullock (1978).Public Policy and Politics in America. North Scituate, MA Duxbury Press.

3. Arndt, Johan (1978). ‘How broad should the marketing concept be?”Journal of Marketing 42: 101–103.

4. Assael, Henry (1991).Marketing: Principles and Strategy. Chicago: The Dryden Press.

5. Bacot, A. Hunter, Fitzgerald, Michael R., and Amy Snyder McCabe (1991). ‘Articulating policy to the public: Challenges for communicating environmental decisions,” a paper presented at the annual meeting of the Southeastern Conference on Public Administration, Charlotte, N.C., October 16–18.

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