Sponsored search auctions: an overview of research with emphasis on game theoretic aspects-Reference-Cited by-同舟云学术

Sponsored search auctions: an overview of research with emphasis on game theoretic aspects

Published:2012-07-18 Issue:3 Volume:12 Page:265-300
ISSN:1389-5753
Container-title:Electronic Commerce Research
language:en
Short-container-title:Electron Commer Res

Author:

Maillé Patrick,Markakis Evangelos,Naldi Maurizio,Stamoulis George D.,Tuffin Bruno

Publisher

Springer Science and Business Media LLC

Subject

Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)

Link

http://link.springer.com/content/pdf/10.1007/s10660-012-9094-8.pdf

Reference92 articles.

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2. Aggarwal, G., Feldman, J., Muthukrishnan, S., & Pál, M. (2008). Sponsored search auctions with Markovian users. In Workshop on Internet and network economics (WINE) (pp. 621–628).

3. Aggarwal, G., Goel, A., & Motwani, R. (2006). Truthful auctions for pricing search keywords. In ACM conference on electronic commerce (EC) (pp. 1–7).

4. Apex Pacific. http://www.apexpacific.com/index.html .

5. Ashkan, A., & Clarke, C. L. A. (2009). Characterizing commercial intent. In Conference on information and knowledge management (CIKM) (pp. 67–76).

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