Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery

Author:

Wang Siran,Yan Qiang,Wang LingliORCID

Funder

Ministry of Education in China

Beijing University of Posts and Telecommunications

National Natural Science Foundation of China

Publisher

Springer Science and Business Media LLC

Subject

Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)

Reference75 articles.

1. Bao, Z., Chen, J., Luo, Y., & Reani, M. (2022). Convincing or odd: Anthropomorphic design cues in chatbots. In Proceedings of the PACIS, 2022, 1–9.

2. Consulting, A. R. a. (2022). Chatbot market size, share, analysis report and region forecast, 2022 - 2030. https://www.grandviewresearch.com/industry-analysis/chatbot-market.

3. Chen, J., Le Thi, H., & Tran, S. (2021). Understanding automated conversational agent as a decision aid: Matching agent’s conversation with customer’s shopping task. Internet Research, 31(4), 1376–1404.

4. Wang, S., Wang, L., & Yan, Q. (2022). Exploring Appropriate communication styles for personalized chatbots in service recovery. In Proceedings of the PACIS, 2022, 1–5.

5. Sands, S., Campbell, C., Plangger, K., & Pitt, L. (2022). Buffer bots: The role of virtual service agents in mitigating negative effects when service fails. Psychology & Marketing, 39, 2039–2054.

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