Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19

Author:

Zimand-Sheiner DoritORCID,Kol OfritORCID,Levy ShalomORCID

Publisher

Springer Science and Business Media LLC

Subject

Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)

Reference104 articles.

1. OECD. (2020). Rising uncertainties from Covid-19 cloud medium-term agricultural prospects. http://www.oecd.org/newsroom/rising-uncertainties-from-covid-19-cloud-medium-term-agricultural-prospects.htm

2. Kol, O., Zimand-Sheiner, D., & Levy, S. (2023). A (local) apple a day: Pandemic-induced changes in local food buying, a generational cohort perspective. Journal of International Management, 19 (1), 1–26.

3. McCrimmon, R. (2020). How direct-to-consumer farmers are flourishing. Politico. https://www.politico.com/newsletters/morning-agriculture/2020/03/31/how-direct-to-consumer-farmers-are-flourishing-786515.

4. Richards, T. J., & Rickard, B. (2020). COVID-19 impact on fruit and vegetable markets. Canadian Journal of Agricultural Economics, 68(2), 189–194. https://doi.org/10.1111/cjag.12231

5. Tran, L. T. T. (2021). Managing the effectiveness of e-commerce platforms in a pandemic. Journal of Retailing and Consumer Services, 58, 102287. https://doi.org/10.1016/j.jretconser.2020.102287

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