Focus groups: A new tool for qualitative research
Author:
Publisher
Springer Science and Business Media LLC
Subject
Sociology and Political Science
Link
http://link.springer.com/content/pdf/10.1007/BF00987314.pdf
Reference18 articles.
1. Becker, Howard S. 1958 ?Problems of inference and proof in participant observation.? American Sociological Review 23:652?660.
2. Becker, Howard S. and Blanche Geer 1957 ?Participant observation and interviewing: a comparison.? Human Organization 16:28?32.
3. ???? 1958 ?Participant observation and interviewing: a rejoinder.? Human Organization 17:39?40.
4. Boyd, Harper W., Ralph Westfall, and Stanley F. Stasch 1981 Marketing Research: Text and Cases. Homewood, Illinois: Richard D. Irwin.
5. Calder, Bobby J. 1977 ?Focus groups and the nature of qualitative marketing research.? Journal of Marketing Research 14:353?64.
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