Digital Organizational Culture: A Qualitative Study on the Identification and Impact of the Characteristics of a Digital Culture in the Craft Sector

Abstract

AbstractThe organizational culture of craft enterprises shows that the average corporate culture is currently characterized by a hierarchical organizational culture that does not do justice to increasing competition. Digital corporate culture in the craft sector is essential for maximizing Digital Transformation opportunities. A semi-structured interview was conducted with employees and managers from various craft sectors to determine the specific characteristics and possible effects of Digital Organizational Culture in the craft sector. The results show that digital skills, attitudes, communication, proactivity, entrepreneurial orientation, and personal skills are essential. It is found that many factors positively influence the Digital Organizational Culture in the craft sector. However, some factors can also have a negative influence on the culture. Guilds and chambers of skilled crafts should also help sensitize employees and managers to Digital Transformation to establish an explicit Digital Organizational Culture.